© 2017 by Mike Barber. 

 

With over 15 years experience managing marketing campaigns and creating award-winning content and marketing assets, Mike views every challenge through the lens of a marketer and works with your brand goals in mind.

Mike Barber Bridges the Gap Between Marketing and Creative

Mike has created hundreds of pieces of content and marketing assets for some of the world's top brands.

Here are just a few examples:

Work

Snapchat - ODG Campaign  


Role: Concepted, wrote, produced and directed a video campaign that marketed Snapchat's On-Demand Geofilters

Results: A 25% conversion rate drove a significant sales spike during campaign period

Mattel - Save The Bunny


Role: Created the story and developed a two year cross-brand campaign while also writing, producing and designing all creative assets including video, retail signage, FSI, digital banners and website

 

Results: Retail enjoyed a double-digit sales increase YOY during the promotion 

DC Comics - New 52 


Role: Concepted, wrote and produced the launch video for DC Comics' successful New 52 initiative. The video was utilized at Comicon and in all communication, including retail, marketing and PR

Results: DC Comics topped Marvel in sales for first time in 9 years

Igloo - Cool Gear BRU


Role: Concepted, wrote, produced and directed post on digital video assets for the launch of Igloo's new home brew product targeted at Millennials

Results: Video campaign drove a successful launch at major retailers and online



 

Meccano  


Role: Helped develop strategy, messaging and overall  marketing objectives for the entire Meccano Brand while also writing, producing and managing all creative deliverables

Spin Master - Games


Role: Helped develop the overall marketing strategy, and messaging while also connecting, writing and producing all marketing assets across the Spin Master game brands for two consecutive years

Highlight: The Hedbanz pre-roll Video (above) was the highest performing digital video in Spin Master History

KIN White Whiskey


Role: Concepted, wrote, designed and managed the production on all assets around the launch of KIN White Whiskey including the website, original recipe book, experiential campaign and marketing materials (print/digital)

Results: KIN launched successfully in 2015 and continues to expand in Southern California

Ellen's 12 Days of Giveaway Facebook 


Role: Conceived, produced and managed the Facebook campaign for The Ellen DeGeneres Show and Spin Master’s Heads Up 12 Days of Giveaways

Results: Double digit sales increase at retail

XB Logistics Sales Video 


Role: Wrote, produced and oversaw all animation and post on a unique sales video mixing animation and live action

 
 

Mike Barber lives in Los Angeles with his wife and two daughters.

 

In addition to being a Creative, Mike is an Amateur BBQ Chef, History Buff, Unapologetic Phish Phanatic, Burrito Enthusiast, and Improving Golfer.

 
In 2016, Mike got a Hole-in-One...making him a better golfer than his brother.