Skills

Mike Barber Bridges the Gap Between Marketing and Creative

With over 15 years experience managing marketing campaigns and creating award-winning content and marketing assets, Mike views every challenge through the lens of a marketer and works with your brand goals in mind.

MARKETING

Whether developing strategy, messaging or initiatives, Mike is one of the few creatives who speaks the language of a marketer.

CREATIVE

Mike concepts, writes and produces effective marketing assets that get noticed. Whether it's an individual piece of content or a full campaign, Mike delivers break-frame creative every time.

PRODUCTION

With the ability to shepherd any marketing initiative from soup-to-nuts, Mike has the contacts, experience and bandwidth to lead multiple projects simultaneously.

Work

Mike has created hundreds of pieces of content and marketing assets for some of the world's top brands.

Here are just a few examples:

Snapchat - ODG Campaign  

Role: Concepted, wrote, produced and directed a video campaign that marketed Snapchat's On-Demand Geofilters

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Results: A 25% conversion rate drove a significant sales spike during campaign period

Mattel - Save The Bunny

Role: Created the story and developed a two year cross-brand campaign while also writing, producing and designing all creative assets including video, retail signage, FSI, digital banners and website

Results: Retail enjoyed a double-digit sales increase YOY during the promotion 

Igloo - Cool Gear BRU

Role: Concepted, wrote, produced and directed post on digital video assets for the launch of Igloo's new home brew product targeted at Millennials

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Results: Video campaign drove a successful launch at major retailers and online



 

DC Comics - New 52 

Role: Concepted, wrote and produced the launch video for DC Comics' successful New 52 initiative. The video was utilized at Comicon and in all communication, including retail, marketing and PR

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Results: DC Comics topped Marvel in sales for first time in 9 years

Spin Master - Games

Role: Helped develop the overall marketing strategy, and messaging while also connecting, writing and producing all marketing assets across the Spin Master game brands for two consecutive years

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Highlight: The Hedbanz pre-roll Video (above) was the highest performing digital video in Spin Master History

KIN White Whiskey

Role: Concepted, wrote, designed and managed the production on all assets around the launch of KIN White Whiskey including the website, original recipe book, experiential campaign and marketing materials (print/digital)

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Results: KIN launched successfully in 2015 and continues to expand in Southern California

Meccano  

Role: Helped develop strategy, messaging and overall  marketing objectives for the entire Meccano Brand while also writing, producing and managing all creative deliverables

Ellen's 12 Days of Giveaway Facebook 

Role: Conceived, produced and managed the Facebook campaign for The Ellen DeGeneres Show and Spin Master’s Heads Up 12 Days of Giveaways

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Results: Double digit sales increase at retail

XB Logistics Sales Video 

Role: Wrote, produced and oversaw all animation and post on a unique sales video mixing animation and live action

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