Skills
Mike Barber Bridges the Gap Between Marketing and Creative
With over 15 years experience managing marketing campaigns and creating award-winning content and marketing assets, Mike views every challenge through the lens of a marketer and works with your brand goals in mind.
MARKETING
Whether developing strategy, messaging or initiatives, Mike is one of the few creatives who speaks the language of a marketer.
CREATIVE
Mike concepts, writes and produces effective marketing assets that get noticed. Whether it's an individual piece of content or a full campaign, Mike delivers break-frame creative every time.
PRODUCTION
With the ability to shepherd any marketing initiative from soup-to-nuts, Mike has the contacts, experience and bandwidth to lead multiple projects simultaneously.
Work
Mike has created hundreds of pieces of content and marketing assets for some of the world's top brands.
Here are just a few examples:
Snapchat - ODG Campaign
Role: Concepted, wrote, produced and directed a video campaign that marketed Snapchat's On-Demand Geofilters
Results: A 25% conversion rate drove a significant sales spike during campaign period
Mattel - Save The Bunny
Role: Created the story and developed a two year cross-brand campaign while also writing, producing and designing all creative assets including video, retail signage, FSI, digital banners and website
Results: Retail enjoyed a double-digit sales increase YOY during the promotion
Igloo - Cool Gear BRU
Role: Concepted, wrote, produced and directed post on digital video assets for the launch of Igloo's new home brew product targeted at Millennials
Results: Video campaign drove a successful launch at major retailers and online
DC Comics - New 52
Role: Concepted, wrote and produced the launch video for DC Comics' successful New 52 initiative. The video was utilized at Comicon and in all communication, including retail, marketing and PR
Results: DC Comics topped Marvel in sales for first time in 9 years
Spin Master - Games
Role: Helped develop the overall marketing strategy, and messaging while also connecting, writing and producing all marketing assets across the Spin Master game brands for two consecutive years
Highlight: The Hedbanz pre-roll Video (above) was the highest performing digital video in Spin Master History
Designed a full distributor deck with case studies and full marketing plan
KIN White Whiskey
Role: Concepted, wrote, designed and managed the production on all assets around the launch of KIN White Whiskey including the website, original recipe book, experiential campaign and marketing materials (print/digital)
Results: KIN launched successfully in 2015 and continues to expand in Southern California
Meccano
Role: Helped develop strategy, messaging and overall marketing objectives for the entire Meccano Brand while also writing, producing and managing all creative deliverables
One of the postings promoting the sweepstakes
Sweepstakes Facebook Page
Promoted Posts with Fan Photos
One of the postings promoting the sweepstakes
Ellen's 12 Days of Giveaway Facebook
Role: Conceived, produced and managed the Facebook campaign for The Ellen DeGeneres Show and Spin Master’s Heads Up 12 Days of Giveaways
Results: Double digit sales increase at retail
XB Logistics Sales Video
Role: Wrote, produced and oversaw all animation and post on a unique sales video mixing animation and live action
Mike Barber lives in Los Angeles with his wife and two daughters.
In addition to being a Creative, Mike is an Amateur BBQ Chef, History Buff, Unapologetic Phish Phanatic, Burrito Enthusiast, and Improving Golfer.
In 2016, Mike got a Hole-in-One...making him a better golfer than his brother.
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