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February 2, 2018


As I've written in prior posts, I've committed to reading 30 in 2018 I'm doing this for an entirely selfish reason, I want to become a better writer.

It won't be easy. Finding time to read is hard, but through my life, I've developed a few tactics and practices that ha...

January 29, 2018

Tom Brady watches more game film than any quarterback in the NFL. Why? To become a better quarterback. Reading makes you a better writer. That's why I've committed to reading 30 books in 2018.

I love movies, and I love movie trailers.

Sometimes, I'll see an interest...

January 25, 2018

Something amazing happened during last year's Super Bowl, and I'm not talking about the Patriots comeback.

Super Bowl commercials got serious.

Lately, I've been thinking about what that means about us as Americans. I've also wondered if it will continue this year. Do w...

January 3, 2018

Why Creative People Are So Difficult

My mantra is “Don’t be a dick.”

Most people think a mantra is a phrase or slogan that you live your life by. But, that’s not true. A mantra is a word or phrase you repeat to yourself over and over again.

When I find myself in public si...

December 9, 2017

How Brainstorming the Worst Ideas Can Lead to the Best Creative

In marketing, clients are always looking for “Big Ideas.” There’s a new product to launch…we need a big idea. Our campaign needs cultural noise… what’s the big idea? We need an overarching campaign theme…gi...

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January 3, 2018

December 9, 2017

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January 25, 2018

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© 2017 by Mike Barber. 

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